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BSB -  BURGUNDY SCHOOL OF BUSINESS

BUSINESS SCHOOL

Burgundy School of Business (BSB) has three campuses (Dijon, Lyon and Paris) that trains future and current managers at undergraduate, graduate and executive levels within a Bachelor’s degree programme in Marketing and Business, a Grande École programme (Master in Management), several MSc programmes, specialised Master’s degree programmes and a MBA.

Marilena Vecco is a Full Professor of Entrepreneurship at BSB, Dijon (France). She has over 17 years of academic and professional experience as a researcher, lecturer, and consultant. Her research focuses on cultural entrepreneurship and management with a special focus on cultural heritage (tangible and intangible) and art markets.