BSB - BURGUNDY SCHOOL OF BUSINESS
Burgundy School of Business (BSB) has three campuses (Dijon, Lyon and Paris) that trains future and current managers at undergraduate, graduate and executive levels within a Bachelor’s degree programme in Marketing and Business, a Grande École programme (Master in Management), several MSc programmes, specialised Master’s degree programmes and a MBA.
Marilena Vecco is a Full Professor of Entrepreneurship at BSB, Dijon (France). She has over 17 years of academic and professional experience as a researcher, lecturer, and consultant. Her research focuses on cultural entrepreneurship and management with a special focus on cultural heritage (tangible and intangible) and art markets.