BSB - Burgundy School of Business

Burgundy School of Business (BSB) has three campuses (Dijon, Lyon and Paris) that trains future and current managers at undergraduate, graduate and executive levels within a Bachelor’s degree programme in Marketing and Business, a Grande École programme (Master in Management), several MSc programmes, specialised Master’s degree programmes and a MBA.

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Marilena Vecco is a Full Professor of Entrepreneurship at BSB, Dijon (France). She has over 17 years of academic and professional experience as a researcher, lecturer, and consultant. Her research focuses on cultural entrepreneurship and management with a special focus on cultural heritage (tangible and intangible) and art markets.